DIGITAL CONTENT ASSETS CREATION

CAPTURE THE MINDS OF YOUR TARGET GROUP. WITH EMOTIONAL IMAGES AND YOUR STORYTELLING.

 


If you want to market B2B or B2C products, solutions, services, your brand or simply an ingenious idea, your customer approach needs to hit the mark. We create and produce digital assets that convey your message and leave a lasting impression in the minds of your target audience. Unique, reusable and economical.

 

Potential buyers prefer to gather information on their own on websites and social media, where, especially in the B2B segment, they filter out with a merciless swipe mentality what promises no benefit or at least good entertainment after a very short viewing time. Short and concise, entertaining and informative, challenging and provocative, beautiful and emotional. Attractive images and a message that picks up your customer directly at their pain point increase the chance that your message will be viewed to the end in the infinite expanse of information and that the button for more in-depth content will be clicked. 1:0 for your click-through rate!

 

Welcome to MILANOFILM, your agency for digital content creation based in Schweinfurt and Frankfurt am Main. We master film production, 3D animation, effects, sound design and everything else that gets your digital assets into people's heads. Creatively and economically. For DAX-listed companies and lone fighters.

CONCEPT. PRE. PRODUCTION. POST.

"We're shooting a film!" Awesome! Cape Town. Fifty people on set. One director, three camera operators, six camera assistants, a drone with a pilot and an extra camera operator, a producer, best boys, make-up, endless catering (very important!), actors, five clients and tons of equipment. That's one way to shoot a film. There are others. Whether it's the mega-production or the more modest undertaking depends on the definition of the goals. Sometimes, it could be that one doesn't even have to shoot for a film!?! We choose the right and most economical setup to make your assets a reality.

 

Producing on commission means fleshing out the desires and demands of the client, packaging them with a creative idea and presenting them in an appropriate style. Story, emotion, speed, quality, length: they all influence the production. In pre-production as well as on set and in post-production.  WE CREATE FILMS AS COMPLETE PRODUCTIONS. That will look very differently from case to case. By-the-way: We don't just do complete production. We also sub-contract as a PRODUCTION SERVICE. For national and international clients.

In the beginning there's the film idea, elaborated as a screenplay and visually conceptualized as a storyboard. Then comes a deployment concept. TV? Cinema? Fair? Web? Part of a campaign? Stand-alone? When everyone is reading from the same page, a preliminary calculation has been done and the client is satisfied, planning and preparation can start. Location scouting, filming permits, casting, credit lines for everything! And whatever else is needed. Translators, props and 3D-scenarios for the green box. The list goes on. Shooting costs a lot and the clock doesn't stand still. If the prep work was good, chances are the shoot will be, too. Don't underestimate pre-production.

The shooting finally starts, the moment has arrived! In order to make it a good day, everyone has to have what it takes and hit the ground running. That's being professional. We employ experienced film personnel. Directors, coaches, camera operators, lighting and make-up artists, and, for that special something, the veteran crews for rigging, steadicam, drones and whatever else is needed in the way of technical gimmicks to create the perfect image. Individuals like those have only one thing in mind: having a great day in order to generate great images. A three-man team or the mega-production. In Frankfurt, the Nevada desert, the Mongolian steppe, Shanghai or Cape Town. You have to be on fire on set.

In the can. And now? Freestyle. Cutting, color grading, VFX, CGI, compositing, motion design. Sound. In short: the post-production. Each facet must reflect love, for detail, for the film. That's when the images can develop their full potential. One shot is nothing. A frame that has been pampered in post-production is everything. You're not going to trust that to just anyone. Which is why our post-production is in-house. Because we're the experts. (remember?) The ones whose experience with the most varied productions ensures that those great images are worth looking at.

"We don't need sound. It's for the fair. There is no sound." The temptation at that point is to say "Then save your money." In fact, sound is at least as important as the image. Shut off the sound and see for yourself. Tension, action, quiet, fear, love, it all comes to life in the interaction of image and sound. Music and sound effects underscore the tonality of the film. Sampled or individually composed. The voiceover of a professional speaker, a native speaker, coached for the recording guides you on the journey through the images. Sound design. That' s a palpable 30% production value.

Good equipment is no guarantee for a good film, but you don't rake leaves with a plastic fork from McDonalds. High quality tools open up possibilities. You can work more creatively, you're faster and can concentrate on what's important, namely the image. We rely on professional tools from ARRI, ZEISS Cineprimes, Panther Grip or Sachtler. Camera technology? We shoot with DSLR or RED Dragon and everything in between. According to budget and requirement. The point is not the coolest and most expensive camera. The point is the image. Green-screen? No problem. What we shoot in our associated studio in Frankfurt in green screen is augmented with a digitally generated environment in post-production.

CONSUME ASSETS. (Or for the old school among us: WATCH A MOVIE.)

ROLL THE FILM. A compilation of previous film productions. As inspiration, not at all intended as a pattern.

About us